As unassuming, fair-skinned and angelic as they come, rapper “The Chivas Brother” has been musically circling the carcass of the bland and uninspired since 2002.

Armed with nothing but a microphone and heavy instrumentals by London-based mc/dj knife, Le Chiv sounds the alarm on abusing alcohol, working for a pittance and railing fatties on his DEAFWISH full-length debut “5:00 AM”.

Forget the snooze bar, these 14 life-affirming anthems show Chivas Brother successfully meandering through everything from the ready-for-radio pop of “Gypsy Girl” to the made-for-the-dancefloor classic “AIDS Proof”.

Chivas isn’t alone in his mission for hip-hop dominance. DEAFWISH family members Employee of the Month, DJ Found Dead, D1rt$w4n, Stevo Tha Original, Dutchie and AK47 all make appearances on the album.

Recorded and mastered in Winnipeg’s #ClosetStudios, everything from the sound production to the artwork has been DEAFWISH tested and approved for volume and vulgarity.

Recommended if you like:
- Not taking yourself too seriously
- Balding, 32 year-old, white rappers from the Northcoast
- Girls who like alcohol